Today's guest is Mahmoud Arram, Co-Founder and CTO at ‎Bluecore. Bluecore is a marketing technology company that's reimagining how retailers communicate with shoppers and has raised over $100 million to deliver Artificial Intelligence to enterprises. Mahmoud helps us answer where to target your efforts with AI and how to identify problems that will deliver business results, a real problem versus a toy problem, whether you are building an AI product or thinking about where to apply AI to your own business. Interested in more use cases, infographics and frameworks? Check out Emerj Plus: emerj.com/p1