Blue Rabbit: Engaging Students and Professionals Through Gamification

Blue Rabbit is a gamified engagement platform developed by Bernardo Latifi. Originally designed to enhance classroom environments, the platform has evolved to serve any space requiring interaction between participants. With the current shift towards online learning and training, Blue Rabbit has proven effective for schools in Mexico and for training professionals delivering workshops. The platform operates on an asynchronous model, allowing users to engage with the content at their own pace. Teachers can create exercises and projects, including time challenges, to promote active participation. Blue Rabbit is gaining traction among schools and corporate clients, expanding its customer base and revenue. By offering a more scalable and replicable solution, the company aims to transition from event-based revenue to recurring monthly contracts.