In this episode of Partnerships Unraveled, we sit down with Dana Sell, VP of Channel and Mid-Market Sales at Technology Advice, to discuss why marketing is the missing link in channel partnerships.

-Why do vendors struggle to make customers visible in the channel?
-How can marketing be used to recruit and enable partners?
-Why smart partners make decisions based on long-term revenue, not just margins?
- The future of channel alliances and why strategic partnerships will drive success.

Dana shares insights from working directly with CIOs and IT leaders, explaining how vendors and partners can bridge the gap between product, marketing, and sales to create real customer value.

If you are a channel leader looking to drive real ROI from your partnerships, this is a must-watch.

Connect with Dana: https://www.linkedin.com/in/dana-sell-baa0535/

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