E1: How do you turn your passion into a business? Today, we discuss frameworks that might help you identify your passion and turn it into your next side hustle. And who knows? Maybe it might grow into something much bigger than you imagined.

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TOPICS:
Concept of Time & Money (0:49)
Time and money are the two most influential forces in our daily lives. Changing our perspectives on these two concepts can stretch our minds and reevaluate what we're doing on a daily basis.

Reframing Money (2:30)
Someone mysteriously wires you a cool $10 million. How would this change your life?

Reframing Time (3:31)
There's been a major scientific breakthrough and now anyone can live forever. How would this change the way you live? How would you be spending your time?

How Urban EDC Started (5:41)
I pulled out my credit card statements from the past 30, 60, 90 days and looked through to see if there were any patterns. I noticed that I loved spending my hard earned cash on small, pocketable, well-made goods such as leather wallets, fancy bottle openers, titanium pens, even desktop toys like spinning coins. This gave me a clue into what niche and community I could get into.

Exercises for Identifying Your Passion (6:19)
Jot down any trends or spending categories that you notice going over your credit card statements. How are you spending your time? You can audit your own time and see if there's overlapping interests between your spending habits and how you're spending your time.

The Hedgehog Concept (7:48)
This concept is from Jim Collins, arguably one of the most impactful business thinkers today. Draw three circles overlapping one another: Your Passions, Your Strengths, Your Economic Engine. Once you find yourself in the middle of all 3 circles, you're golden.

Real World Examples Using Hedgehog Concept (11:18)
You're a big wine lover. If you enjoy writing and have a knack for great writing, you can become a wine critic and start reviewing different wineries. You're a Fantasy Sports fanatic. You could create an app or start a podcast.

Using Hedgehog Concept for Employees (12:15)
Ensure that each one of your employees is in a position they're good at, in an industry or company that they're passionate about, and the role should make sense financially for the company.

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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