Campaign Chemistry Campaign Chemistry: Habitat for Humanity’s Amy Dunham
Home. It’s a simple word, but it holds a lot: safety, stability, a foundation for the future.
Habitat for Humanity has spent nearly 50 years building homes and communities across the globe, impacting millions of lives. Despite its history and extensive reach, the organization is focused on ensuring its message remains clear, accessible, and inspiring to new audiences. This effort is critical as Habitat for Humanity sets an ambitious goal: to help 50 million more people in the next three years.
This week, we talk with Amy Dunham, chief communications officer at Habitat for Humanity International, about the major brand refresh designed to combat misconceptions and broaden the understanding of their global mission. Dunham shares why "participation is a superpower," how the org uses emotional storytelling to convey the true meaning of home, and the unique challenges and deep rewards of leading communications for a nonprofit facing complex issues like the global housing crisis.
The sound bite
"Housing insecurity can happen in a flash."
The takeaways
- Habitat for Humanity has been around for almost 50 years, helping 65 million people.
- The organization works in over 60 countries, focusing on various housing-related issues.
- The brand refresh aims to clarify misconceptions about Habitat's work, particularly that it gives away homes.
- Emotional storytelling is crucial in connecting with audiences about the importance of home.
- The nonprofit sector faces unique challenges, including funding and measuring social impact.
- The organization is focused on helping 50 million people over the next three years.
Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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