STR Investing, The Podcast Super Properties with Jeremy Werden Founder of BNBCalc
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Aug 8, 2025 Jeremy Werden, founder of BNB Calc and a savvy property manager, shares his journey through the evolving landscape of short-term rentals. He discusses how traditional strategies have faltered and the importance of adapting to unique, amenitized 'super properties.' Jeremy reveals his quest for extraordinary assets like a sprawling Kentucky estate, boasting creative features that attract guests. He emphasizes the role of viral marketing in driving bookings and offers insights on leveraging data tools for smarter property management. Prepare to rethink your investment approach!
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When The Old STR Playbook Stops Working
- The old 2020–2022 short‑term rental playbook stopped producing the same returns by 2023–24.
- Jeremy says you must pivot to more amenitized, defensible assets to sustain revenue.
Create A Real Estate Moat
- Unique physical assets create a moat that competitors can't cheaply replicate.
- Jeremy's Kentucky purchase (7,000 sq ft home and a private five‑acre lake) illustrates defensible inventory.
Sell Properties With No Upside
- Sell commoditized properties that lack meaningful upside and redeploy capital into amenitized assets.
- Jeremy sold a two‑bedroom cabin that fell from about $85k to $68k because there was nothing practical left to improve.