LITerally A Strategic Take on "Light Launching" (Session 3 with Molly)
23 snips
Oct 15, 2025 Explore the struggle of hitting walls in business and how to adapt instead of getting stuck. Discover the significance of team dynamics and communication in problem-solving. Learn how audience buying behavior can shape your marketing strategy and why your sales pages must resonate seamlessly with your emails. Delve into the nuances of running a 'light launch,' emphasizing the need for strategy and patience. Finally, get insights on prioritizing webinar conversion and testing effective ad strategies to maximize outreach.
AI Snips
Chapters
Transcript
Episode notes
Viral Value: Calling Out Fear-Based Wellness
- Molly posted a blunt story about unfollowing fear-based health accounts and got seven times normal story views and 75 DMs.
- She plans to make the post into a carousel and use the most viral slide as the cover.
Stop Being The Only Problem Solver
- Do stop being the only problem solver; delegate walls to your team instead of always escalating to you.
- Establish clear processes so team members push past blockers without relying on you every time.
Make One Person The Agency Lead
- Do appoint a single point person for agency oversight so you no longer act as the middle manager.
- Have that person task and follow up in Asana to reduce friction and speed execution.