Solution Engineering; "I get bored very fast": Work in Progress - with Annie Wachsmuth (Taktile)

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Aug 7, 2025

Annie Wachsmuth, Head of Customer Solutions bei Taktile, einem innovativen Fintech-Startup in Berlin, spricht über die Herausforderungen des Solution Engineerings im B2B-Bereich. Sie erläutert die Bedeutung von Pre-Sales-Demos und wie ihr Team komplexe Implementierungen meistert. Zudem reflektiert sie über ihre persönliche Karriere von der Unternehmensberatung zu Startups und hebt die Rolle von KI in der Finanzbranche hervor. Ein weiteres Thema sind die Unterschiede im Geschäftsumfeld zwischen den USA und Europa, sowie die Wichtigkeit von Teamdynamik im Verkaufsprozess.

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INSIGHT

Ganzheitlicher Kundenprozess bei Taktile

Die Lösung im Kundenprozess ist eine Kombination aus Pre-Sales-Engineering, Customer Success Management und Support.
Jeder Bereich sorgt für einen fließenden Übergang vom ersten Interesse bis zum langfristigen Kundenerfolg.

ADVICE

Kundenspezifische Demo und Trials

Nutze individuelle, auf Kundenbedürfnisse zugeschnittene Demo-Sessions zur Produktvorstellung.
Ermögliche potenziellen Kunden, das Produkt selbst zu testen, um Vertrauen aufzubauen.

ANECDOTE

Frühe Zeiten bei Taktile

Annie arbeitete in einer frühen Phase eng mit dem Produktteam zusammen, um Kunden erfolgreich live zu schalten.
Sie prägte den Teamaufbau nach der Series A, der auch heute noch wirkt.

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How do you successfully sell complex B2B software while combining both technical expertise and sales talent? Annie Wachsmuth is Head of Customer Solutions at Taktile, leading a 30-person team that manages the entire customer journey from initial demo to long-term success. In conversation with Helena Meyer-Schönherr (Director at Ten More In) and Paula Hübner Wehmeyer (Partner at General Catalyst), Annie explains how Solution Engineering works, why pre-sales demos are crucial, and how her team at Taktile guides customers through complex implementations. The Berlin-based fintech startup Taktile helps companies make data-driven decisions and recently made headlines with AI agents. In this Work in Progress episode, Annie also shares her experience transitioning from consulting to startups and explains why mathematical foundations are worth their weight in gold in tech sales.

About the Guest:

Annie Wachsmuth is Head of Customer Solutions at Taktile, a Berlin-based fintech startup for data-driven decision platforms. After studying mathematics at LMU Munich and TU Munich, she gained experience at McKinsey Quantum Black.
Starting as a Forward Deployed Engineer, she now leads the entire post-sales organization including Solution Engineering, Customer Success, and Support teams.

About the Hosts:

Helena Meyer-Schönherr is an experienced leader in venture building, organizational strategy, and scaling high-growth startups. As Managing Director at Ten More In, she focuses on launching and growing new ventures, leveraging her expertise in company building and strategic development.
Paula Hübner Wehmeyer (Partner at General Catalyst) invests in technology companies that enable or rethink large industries. Paula's focus is on startups in the areas of commerce tech, i.e. digital support for trade, as well as purchasing and logistics. Previously, Paula was a consultant in the Berlin office of McKinsey, where she supported well-known consumer goods and retail companies in matters relating to e-commerce, purchasing, and internal process optimization.