Leveraging Data to Stop Selling Naked | Sales & Marketing Game Changers Mini-Series | Ep. 2 of 4

We’re moving right along in our Sales & Marketing Game Changers mini-series! In the second edition of our 4-part panel discussion, Chris is once again joined by 5 other sales & marketing experts to take on some of the most pressing topics for B2B business leaders in 2020.

In part two, we’re shifting the focus from marketing to sales as we discuss the importance of listening, tracking outcomes, and creating a marketing strategy that is all about the customer. Said another way, it’s not about you! We’ll all share 1 thing that leaders can change to not only impact sales, but gain a ton of authentic customer feedback in the process. Finally, we’ll wrap up with a conversation about leveraging data so that you never have to “sell naked” ever again.

After you listen, forward this podcast to your company’s sales and marketing leaders. Make sure to visit ManufacturingHappyHour.com/GameChangers for a full list of resources from these episodes and to connect with the other panelists. Stay Innovative, Stay Thirsty.