#137—Peter Compo: The Emergent Approach to Strategy
Mar 7, 2025
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Peter Compo, author of The Emergent Approach to Strategy and former DuPont leader, shares his unique perspective on strategy, likening it to evolution and music. He discusses how strategy should be agile and adaptive, debunking the top-down approach. With insights from creative processes related to Marie Curie and jazz legend Charlie Parker, Compo emphasizes mastering fundamentals before innovation. He also highlights the dangers of disconnected execution and the need for cohesive strategies, urging leaders to embrace continuous refinement and discard outdated beliefs.
Peter Compo's concept of emergent strategy emphasizes an agile approach to strategic planning that evolves based on real-time information and circumstances.
Effective execution in strategy requires a commitment to the original intent until credible new evidence indicates a need for change, highlighting adaptive learning.
Deep dives
The Essence of Strategy Execution
Execution in strategy involves adhering to a central hypothesis until evidence suggests it's incorrect. This means sticking to a strategic framework, even if product development timelines or external factors, like market competition or economic shifts, change. Leaders must emphasize that execution is not merely following a pre-established checklist but rather entails a commitment to the original strategic intent until new insights necessitate modifications. This approach advocates for consistency and discipline in execution, reinforcing that adapting should occur only when credible information indicates a change is required.
Emergent Strategy vs. Traditional Approaches
Emergent strategy challenges the traditional top-down method by promoting an agile and organic approach to strategy development. It suggests that strategy should evolve constantly based on real-time information and changing circumstances, much like biological systems adapt to their environments. This contrasts sharply with the prevailing notion of strategy as a linear, cascading process where plans are rigid and predetermined. By embracing an emergent strategy, organizations can foster a more resilient and responsive framework, allowing for adaptive change in fluid marketplaces.
Understanding Bottlenecks in Strategy
Identifying and addressing bottlenecks is critical for effective strategy formulation, as different organizations may encounter unique barriers that necessitate specific strategies. For instance, two companies aiming to grow in the same market might face differing challenges: one may lack local presence, while the other could struggle with product relevance. The essence of a sound strategy lies in recognizing these bottlenecks and creating central rules to navigate them effectively. This nuanced understanding leads to the development of tailored strategies that truly resonate with the operational realities of each organization.
Creativity and Adaptation in Strategy
The process of strategy development parallels that of creativity, where successful outcomes arise from the iteration and discarding of ineffective ideas rather than merely selecting from a set of options. This adaptive mindset encourages leaders to embrace a cycle of constant learning, experimentation, and refinement, akin to artistic pursuits in music and innovation in science. By focusing on what doesn't work, leaders can pave the way for new insights and solutions to emerge, driving their organizations towards more dynamic and effective strategies. Ultimately, this approach fosters a culture of innovation where employees feel encouraged to experiment and contribute to the evolution of strategy.
Peter Compo is the author of The Emergent Approach to Strategy: Adaptive Design & Execution. Unlike many strategists from universities and consulting firms, Compo builds his groundbreaking work first as a musician and a scientist (he holds a doctorate in Chemical Engineering), and then gained experience in the “corporate trenches” at DuPont.
Hired as a research scientist, he held leadership positions in product, marketing, supply chain, and business management where he served as the Director of DuPont Ventures, focusing on new business ventures, and later as the Director of Corporate Integrated Business Planning, where he was responsible for overseeing the company's strategic planning processes. His varied background and passions inspired his unique perspective that business—particularly business strategy—often mirrors science and music, inspiring him to write The Emergent Approach.
Peter’s mission is to create a new level of clarity on strategy by debunking the idea that strategy is cascading and top-down. Instead, his concept of “emergent” strategy proposes that strategic planning is agile, constantly transforming as new information and situations present themselves.
In this podcast, we discuss:
How strategy, similarly to evolution and scientific breakthroughs, isn’t just selecting what works, but rather a series of discarding what doesn’t work
How execution isn't just about following a list and getting good results — but rather adhering to a strategy until new information proves the hypothesis or framework is wrong
How leaders can help facilitate and guide strategic direction across teams and functions without putting too many constraints that hinder performance
A preview of techniques and tools from his book that leaders can apply to jumpstart the emergent approach in defining your strategy
_______________________________________________________________________________ Episode Timeline: 00:00—Highlight from today's episode 01:23—Introducing Peter + the topic of today’s episode 04:30—If you really know me, you know that... 06:20—What is your definition of strategy? 07:44—Can two organizations with the same goals have different strategies? 08:51—The meaning of "Emergent" 09:40—How did your background in music and science lead you to strategy? 13:22—Peter's musical background 14:25—Strategy mirroring music: structure precedes improvisation 17:24—Strategy is more than just goals and execution 18:26—Trade-offs between departments require strategic guidance 23:05—Strategy helps resolve conflicts between business functions 27:22—Lessons from sports: the role of strategy in team coordination 31:32—Strategic adaptation and innovation 33:37—Entrepreneurs and scientists share an obsession with solving bottlenecks 35:34—Strategy should focus on internalization 38:24—Five disqualifiers to test if you really have a strategy 42:35—How can people follow you and continue learning from you?__________________________________________________________________________ Additional Resources: Personal website: https://emergentapproach.com/ LinkedIn: www.linkedin.com/in/petercompo/ Link to book:
Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.
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