Billions of Dollars at Stake Amid Sports Shutdowns

Scott Soshnick and Eben Novy-Williams discuss a host of issues related to the business of sports, including ramifications of the NBA’s decision to suspend its regular season because of the coronavirus. The league took the unprecedented step of halting its regular season after a Utah Jazz player tested positive for the virus, which has been labeled a pandemic. Also talked about is sponsor reaction to U.S. Soccer’s take on the women’s national team, and Roger Federer getting the rights to his signature RF logo, which had stayed with Nike after the tennis great moved on to represent Uniqlo. In the second half of the show former Madison Square Garden Chief Executive Officer Hank Ratner discusses media and technology in sports. He also talks about the necessity of catering to the customer.

Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr

Producer: Tim Herro

To contact the reporters on this story:

Scott Soshnick in New York at ssoshnick@bloomberg.net;

Eben Novy-Williams in New York at enovywilliam@bloomberg.net;

Michael Barr in New York at mbarr18@bloomberg.net

To contact the editor responsible for this story:

Scott Soshnick at ssoshnick@bloomberg.net

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