In this episode of Within WordPress, we sit down with Alex Moss—Manchester-based SEO veteran, agency owner, and Principal SEO at Yoast—to explore how WordPress, SEO, and AI are colliding in real time. We cover idea-making and product risk, why optimism beats doom, and what tools like “OpenClaw” and Grok mean for everyday users versus developers.
You’ll hear practical multi-LLM workflows, how non-technical folks (including parents) are changing research habits, and where Yoast leans on ICPs to guide content. We look ahead to an agent-first web: data integrity, artifacts/markdown, and deeply personalized delivery—plus where WordPress fits.
Along the way: diagnosing an old Mercedes with an LLM, turning kids’ drawings into coloring pages, and speed-building ad‑free PWAs with Claude.
We wrap on authenticity, IRL experiences, jobs, and even AI, ASI, and faith—staying curious and optimistic.
Within WordPress