Dream Out Loud 245. Ryan Tuckwood - Mastering The Art Of Ethical Sales & Influence
In this episode, Morgan interviews Ryan Tuckwood, the number one sales coach in Australia and founder of SWISH, a sales training company. With over 13 years of experience in sales, communication, and human behavior, Ryan shares his insights on the importance of effective communication in achieving success. He introduces the SWISH method, which stands for Selling with Integrity and Selling Honestly, and explains how the order in which we say things can significantly impact the value received in our words.
Episode Highlights:
03:12 - SWISH sales explained
03:48 - SWISH DNA and integrity
06:59 - Cold calling financial services
10:43 - Sales as a process
13:09 - Influence and awareness
17:00 - Understanding human behavior in sales
20:22 - Building Trust in Seconds
23:17 - Behavioral psychology in retail
25:11 - Engaging customers in retail
29:07 - Discounting and consumer behavior
33:29 - Reflective questions for sales
35:00 - Scoring oneself out of 10
39:30 - Cost of inaction questions
41:01 - Impact beyond sales
44:30 - Trial closing strategies
49:11 - Selling is so easy
51:45 - Commitment and creating change
54:45 - Pressure from management in sales
56:46 - Personality types and sales
59:14 - Goal setting and personal growth
01:04:21 - Annoyance in the buying process
01:06:05 - Motivator buyers and tire kickers
01:08:37 - Unpacking influence and communication
01:10:16 - Learn to communicate better
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About my guest:
Ryan Tuckwood is 1 half of the shark tank victors at SWISH Sales Coaching & is now widely regarded as the No1 ethical sales coach on the planet.
Ryan openly admits he was once a reluctant, failing sales professional, struggling initially and even sleeping on a bathroom floor at one stage with just 31 cents to his name.
After hitting that crisis point, studying fanatically, and realizing that, just like his old career as an engineer, sales was a process, he has now coached almost 6,000 businesses & individuals globally, showing his clients how to close over $1billion dollars in new sales revenue in the last few years alone.
Companies such as Mercedes-Benz, National Storage, Westpac, AMEX, REIQ, Australian Skin Clinics, and many, many more have all now come under his guidance.
Find out more about Ryan
Website: https://www.swishsalescoaching.com/
LinkedIn: https://www.linkedin.com/in/ryan-tuckwood/
Instagram: https://www.instagram.com/ryantuckwoodofficial/
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