The $100 MBA Show
MBA457 Guest Teacher: Corbett Barr- 5 Steps to Launch Your First Product
Nov 30, 2015
Corbett Barr, founder and CEO of fizzle.co, shares his extensive knowledge on launching products. He outlines five crucial steps, emphasizing the importance of understanding your target audience and gathering feedback. Corbett advocates for starting with a minimal viable product to validate business ideas and build momentum. His practical advice focuses on creating excitement through effective communication and emphasizing the iterative nature of entrepreneurship. Tune in for valuable insights that can help ignite your product launch journey!
15:28
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Quick takeaways
- Identifying and engaging with your target audience's specific problems is essential for developing a successful product that meets market needs.
- Creating a minimum viable product (MVP) allows for rapid market testing and iterative improvement based on customer feedback, ensuring product relevance.
Deep dives
Understanding Your Audience and Their Needs
Defining the target audience and identifying their specific problems is crucial for launching a successful product. Entrepreneurs should start by analyzing their own experiences or frustrations, as they often reflect broader needs shared by others. Engaging with online communities, forums, and social media can provide insights into common challenges or desires. By recognizing a gap in the market, such as newcomers to yoga needing encouragement to attend classes, a more tailored solution can be developed, like a daily email summarizing short yoga sessions.
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