Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)

A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and structure of the ads.

But then I thought: "Wait, why don't I just record myself actually writing one of these instead?"

So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his.

The result is a (long) episode in which we document the entire process of thinking through what makes customers love Bambu Earth and how to communicate that with clarity in an ad.

Important note: we don't know how this ad will perform yet, but once we do, I'll update you. So make sure to subscribe so you don't miss out as we learn how it goes.

EPISODE SPONSOR

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OTHER AFP EPISODES REFERENCED IN THIS EPISODE

• "The Best Performing Meta Ads I Run" (Spotify, Apple)
• "Dave Rekuc Beat Cancer, Cash Conversion Cycles" (Spotify, Apple)
• "Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)" (Spotify, Apple)

FOLLOW UP WITH ANDREW

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EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means