Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Order-Taker Agencies Are Dead. Here’s How to Survive AI

Sep 9, 2025
In a world dominated by AI, traditional order-taking agencies face extinction. The old model of delivering tasks is being replaced by a demand for strategic problem solvers. Agencies must shift from executing client requests to diagnosing real issues and selling valuable outcomes. The podcast dives into how agencies can lead clients, much like surgeons or lawyers, by focusing on clarity rather than just deliverables. Listen in as real agency owners share their successful transformations and the insights that empowered them to thrive in this new landscape.
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INSIGHT

Execution Is No Longer A Moat

  • Agencies that act as order-takers are being commoditized because AI can execute tasks far faster and cheaper.
  • Strategy, diagnosis, and outcome-selling are the new durable sources of agency value.
ADVICE

Lead With Diagnosis And A Plan

  • Diagnose the client's real problem instead of executing their initial request.
  • Sell a clear plan and lead the client toward the outcome they actually need.
ANECDOTE

Derek's Rapid Scale Story

  • Derek scaled from seven figures to eight by niching, repositioning, and building systems.
  • He stopped doing the work and started leading, which unlocked rapid growth.
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