Startups For the Rest of Us TinySeed Tales 3 | The Best News Ever and the Slog
Nov 7, 2019
Craig Hewitt, co-founder of Castos, drops by to share exciting news and insights from the startup realm. He discusses the recent hire of a full-time marketer, emphasizing the optimism it brings. The conversation delves into the complexities of the hiring process and the importance of lead nurturing skills. Craig also candidly addresses the challenges of growth in the SaaS landscape, exploring metrics like revenue churn. He shares the emotional toll of balancing entrepreneurship with family life and highlights the importance of reflection and resilience in navigating this journey.
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Hiring Denise
- Craig Hewitt hired Denise Meikle as Castos' full-time marketer.
- She impressed him with her thoughtful questions and experience during the interview process.
Interviewing Tip
- When interviewing, ask open-ended questions and observe the candidate's response.
- Start by asking, "Do you have any questions for me?" to assess their preparedness and thoughtfulness.
Growth Plateau
- Castos' growth is slowing as new MRR is almost canceled out by churn.
- This plateau emphasizes the need for increased trials and effective marketing.