TCC Podcast #122: Achieving a “big dream” with Bryna Haynes

Copywriter and book strategist, Bryna Haynes is our guest for the 122nd episode of The Copywriter Club Podcast. Bryna helps “change makers” make their change with books that start movements. And she would know. She’s the author of The Art of Inspiration, a best-selling book about writing inspirational books. Here’s a look at we talk about in this interview: •  how she went from hair stylist to freelance copywriter •  how she found out that being a good writer isn’t enough to keep a business afloat •  her writing process and how she finished her book •  how to connect to influencers who can help boost your business •  how to know what ideas to pursue (and how guiding values help) •  what you need before you make a pivot •  all the different kinds of copy she worked on and how finding clarity helped her find a new niche •  what pivoting has looked like in her business and where she’s headed •  how we make quantum leaps in our businesses (and what that really means) •  using your “reticular activating system” to change your behavior •  the importance of “big” dreams and how to achieve them Ready to get this episode in your earbuds? Click the play button below or download it to your favorite podcast app. And, as always, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: Linda Joy Lisa Tener Bryna’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Club Underground. Kira:   It's our new membership designed for you, to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 122 as we chat with author and book strategist Bryna Haynes about writing books that start movements, making a big pivot in your career, what quantum physics has to do with goal achievement, and putting yourself out there. Kira:   Bryna, welcome. Rob:   Hey Bryna. Bryna:   So happy to be here. Hi Kira. Hi Rob. Kira:   Bryna and I are working together currently, and as we've sat down and talked through Bryna's past and what she's working on and events she's planning this spring, I was just like, ‘We have to get you on the show.’ Because everything that you're teaching and talking about and thinking would really help the copywriter community. I'm really excited to dive deeper into what you teach today. Let's start with your story. How did you end up where you're sitting today, and what are you focused on today? Bryna:   Well I'll give you the short version. When I was about 26 I was working as a hairdresser, master stylist, color expert in Providence. I loved that career because it taught me how to talk to people. Prior to that I was really, really shy, and not a very good communicator. I really learned a lot about relationships in that job. But I was also very bored. I felt like it was time to return to my dream of writing as a career. With no prior experience, I don't have an English degree, I didn't have any idea what I was doing, I quit my lucrative salon job and dove into the world of freelance writing. I quickly found that just being a good writer is not enough to keep a writing business afloat. I had to really do a lot of learning in a very short period of time. It was really the best move I could have made, because it was totally sink or swim. I didn't have any way to go back. I didn't have any way to make excuses for not doing the work and learning what I needed to...