Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework.
In this episode, Hala and Ken will discuss:
(00:00) Introduction
(01:39) Leaving Home at 17
(03:09) Ken’s Exciting Start in Video
(07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar?
(09:51) Tips for Looking Your Best in Videos
(13:33) The Eye Contact Hack for Better Engagement
(15:13) Bringing Life to Your Videos with Movement
(16:56) iPhone Lighting Hacks
(17:51) What Is the Toilet Strategy?
(22:49) Ken’s 7-Figure Video Marketing Funnel
(26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy
(28:37) Crafting Magnetic Hooks
(30:42) Using AI for Video Content
(31:58) The HILDA System for Locking in Engagement
(38:44) Delivering Value Like a Pro
(43:12) Breaking Down the Video Marketing Funnel
(53:37) Common Funnel Problems
(55:40) Key Takeaways from Ken
Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes.
Connect with Ken:
Ken’s Website: https://kenokazaki.com/
Resources Mentioned:
Ken’s Book: The 7-Figure Video Funnel: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5
Ken’s Video as a Service Agency: https://20xagency.com/
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Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.
Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)