Young and Profiting (YAP) with Hala Taha

YAPClassic: Ken Okazaki, How to Create High-Converting Videos with Just Your Phone

Nov 8, 2024

Ken Okazaki, head of Oz Media Global, is a video marketing expert who helps businesses thrive through engaging content. He shares his journey from event planning to creating a successful video marketing company. The conversation explores practical tips for optimizing videos using just a smartphone, including effective lighting and engaging titles. Ken reveals his innovative 7-Figure Video Funnel Framework, the importance of storytelling, and the HILDA system for maintaining viewer interest. Listeners will discover how to leverage AI for content creation and connect deeply with their audience.

01:06:05

Episode guests

Ken Okazaki

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Ken Okazaki's journey into video marketing demonstrates the importance of pursuing one's passion and seeking unconventional learning opportunities.

Video marketing serves as a vital tool for engagement and conversion, offering a unique human connection that enhances audience interaction.

Okazaki's 7-Figure Video Funnel Framework illustrates how to optimize content for sales conversion using free tools and strategic hooks.

Deep dives

Ken Okazaki's Journey to Video Marketing

Ken Okazaki's early experiences shaped his passion for video marketing. After feeling constrained by the traditional education system in Japan, he sought alternative learning methods, which included enrolling in an American curriculum. By 17, he left home to explore various countries, sparking his fascination with storytelling and video production. His adventure led him to Uganda where he began creating a documentary, ultimately igniting a lifelong career in video marketing.

Intro

3min

The Journey into Video Marketing

16min

Mastering Smartphone Lighting and Consumer Behavior

6min

Crafting Captivating Video Content

12min

Harnessing AI for Efficient Video Creation and Content Planning

6min

Mastering Video Engagement with HILDA

11min

Bridging Aspirations with Free Offerings

3min

Crafting Engaging Video Marketing Strategies

4min

From Idea to Innovation: The Birth of a Portable Video Studio

4min

10.

Optimizing Video Marketing Strategies

4min

11.

Connecting with Creativity and Side Hustle Inspiration

2min

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework.

In this episode, Hala and Ken will discuss:

(00:00) Introduction

(01:39) Leaving Home at 17

(03:09) Ken’s Exciting Start in Video

(07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar?

(09:51) Tips for Looking Your Best in Videos

(13:33) The Eye Contact Hack for Better Engagement

(15:13) Bringing Life to Your Videos with Movement

(16:56) iPhone Lighting Hacks

(17:51) What Is the Toilet Strategy?

(22:49) Ken’s 7-Figure Video Marketing Funnel

(26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy

(28:37) Crafting Magnetic Hooks

(30:42) Using AI for Video Content

(31:58) The HILDA System for Locking in Engagement

(38:44) Delivering Value Like a Pro

(43:12) Breaking Down the Video Marketing Funnel

(53:37) Common Funnel Problems

(55:40) Key Takeaways from Ken

Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes.

Connect with Ken:

Ken’s Website: https://kenokazaki.com/

Ken’s LinkedIn: https://www.linkedin.com/in/video-marketing-coaching/

Ken’s Instagram: https://www.instagram.com/kenokazaki/

Ken’s Facebook: https://www.facebook.com/kenokazakipage

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