#174: Masters in Branding: Emilie Vicchio and Shannon Obrecht

This week we have a combo episode. It tells the stories of two successful women in marketing, in two different roles within marketing, united by the same graduate degree. Emilie Vicchio is the Marketing and Brand Communication Director at Client Solutions Architect, a global professional services firm. And Shannon Obrecht is her own boss. She owns her design agency, where she has dedicated her career to brand architecture and design. What I love about this episode is the dichotomy between these two; despite two different disciplines, they were both part of the University of Illinois' inaugural class for the Master's in Strategic Brand Communication Program (SBC). We dive into how the SBC program helped transform their careers and if this program or any form of higher education might help you. Links: Connect with Emilie: here Connect with Shannon: here Learn more about the Master's in Strategic Brand Communication Program at UIUC: here Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message