Real Estate SEO Masterclass #5: Why Your Competitors Rank Higher Locally (And How to Beat Them) | with Zach Blackburn

In this episode of Collective Clicks, discover why most real estate investors lose local SEO rankings without knowing it—and the simple Google Business Profile fixes that generate consistent motivated seller leads. Brandon Bateman and Zach Blackburn reveal the citation strategy competitors use to dominate search results.

Most real estate investors make critical mistakes with their Google Business Profile that kill their organic lead flow. Your phone number strategy alone could be costing you first-page rankings and thousands in potential deals. 🎯

Zach Blackburn, Director of SEO at Collective Clicks, breaks down the exact local SEO citation strategy that gets real estate investors ranking above competitors in their market. Learn why your address choice matters more than you think, how to set up tracking without destroying your rankings, and which 120+ citations actually move the needle for motivated seller leads.

Whether you're doing direct mail, PPC, or cold calling, your Google Business Profile is either multiplying your results or sabotaging them. This episode gives you the complete roadmap to fix it fast.

📖 What You'll Learn

✅ How to set up your Google Business Profile to rank #1 locally without paying for ads 
✅ The phone number mistake that's killing your SEO rankings (and how to track calls the right way) 
✅ Why your business address choice determines whether you'll ever rank in competitive markets 
✅ The 120+ citation strategy that builds authority and credibility with Google 
✅ How to verify your Google Business Profile when you work from home or virtually 
✅ Apple Maps setup secrets that capture 50% of mobile searchers 
✅ NAP consistency rules that protect your rankings when switching phone systems 
✅ Service area vs. physical address: which strategy wins for real estate investors

🕒 Time Stamps

0:00 - Introduction to Off-Page SEO and Citations 
1:29 - What Is a Google Business Profile and Why It Matters 
2:41 - How Sellers Actually Find Your Business Profile 
5:59 - Map Pack Rankings: When Google Shows Your Profile 
10:03 - Building a High-Converting Google Business Profile 
15:00 - The Address Problem: Virtual vs. Physical Locations 
22:05 - Business Categories and Vertical Selection Strategy 
28:03 - Phone Number Tracking Without Destroying Rankings 
33:54 - What Are Business Citations and How They Work 
38:18 - NAP Consistency: The Foundation of Local SEO 
40:22 - Closing Thoughts on Citation Campaigns

#RealEstateInvesting #GoogleBusinessProfile #LocalSEO #MotivatedSellerLeads #RealEstateMarketing #SEOStrategy #BusinessCitations #RealEstateInvestor #WholesaleRealEstate #DigitalMarketing #LeadGeneration #RealEstateSEO #GoogleMaps #SmallBusinessSEO #MarketingStrategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.