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The Pro Church Tools Show with Brady Shearer
Social Media's New Hack That's Actually Helpful
Feb 19, 2025
A surprising social media hack is explored, promoting more human-centered engagement for churches. The discussion includes innovations like DM automation, which fosters personal connections rather than simple links. Recent Instagram updates, including story links and interactive content, are dissected to enhance user interactions. Churches can benefit from adapting their strategies to match platform changes. Personal anecdotes add humor, while the importance of conversational engagement is emphasized for meaningful community building.
32:57
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Quick takeaways
- DM automation on Instagram fosters genuine back-and-forth conversations, enhancing user engagement and strengthening brand relationships with followers.
- Churches can effectively utilize DM automation by prompting interactions through keywords, facilitating deeper connections and improved community outreach.
Deep dives
The New Social Media Strategy
A new approach to social media, particularly on Instagram, is emerging that revolves around DM automation rather than traditional link-in-bio strategies. Transitioning from click-through links to direct message responses facilitates a more human and engaging method of interaction with followers. This method allows for immediate conversations triggered by keywords in comments, sending users a personalized response that includes the desired link. This engagement strategy not only simplifies the user experience but also aligns with Instagram's push to encourage deeper conversations on their platform.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode