This episode was recorded live at Amazon Web Services’ Shoreditch Office in London as a part of a 5-Part series. You can also watch the episode here: https://youtu.be/DEyGVIBqp5o

Daniel is joined by Michelle Williams, Data Product Owner at The Very Group, to explore how the UK’s leading digital department store is embedding GenAI into its business. Michelle shares the company’s pragmatic approach—focusing on efficiency, scalability, and real business value rather than hype. From launching an AI Guild and upskilling teams to using AWS-powered models to automate 40,000+ product descriptions, she breaks down how GenAI is helping The Very Group accelerate its digital transformation.

Tune in to hear about:

How The Very Group scaled GenAI from proof of concept to production
Lessons from implementing AI-powered product descriptions
Why data foundations and internal education were key to success
The role of AWS as a collaborative innovation partner

Find all the episodes of this AWS X FMCG GUYS Series HERE

250. Michelle Williams, Data Product Owner at The Very Group: Retail Meets GenAI at Scale - Live at AWS