Millionaire University

From Camera to CEO: How She Built a Scalable Photography Empire | Lesle Lane

Jun 27, 2025
Lesle Lane, the visionary behind Studio 13, shares her journey of transforming a family photography legacy into a thriving corporate enterprise. She emphasizes the power of systematized processes and the importance of fast turnaround times in a competitive market. Lesle discusses battling industry shifts while prioritizing client experience and building a flexible, family-oriented team. She also explores pricing strategies, the role of AI in photography, and the art of strategic networking for business growth, inspiring creatives to think like CEOs.
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ANECDOTE

Three Generations of Photography

  • Lesle Lane grew up in a photography family spanning three generations.
  • She took over a commercial and corporate photography business at age 22, shaped by these family experiences.
ADVICE

Rapid Response Wins Clients

  • Respond to inquiries and deliver quotes within 24 hours to win corporate photography clients.
  • Maintain professionalism and customer service, focusing on punctuality and fast image delivery.
ADVICE

Build a Flexible, Happy Team

  • Build a flexible team allowing employees to choose work they enjoy and set their own schedules.
  • This fosters happiness and work-life balance among photographers and support staff.
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