426: Building a Brand: Holly Hagan-Blyth's Evolution from Reality TV Star to Fitness Expert & Entrepreneur
Oct 17, 2024
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Holly Hagan-Blyth, a former MTV reality star turned fitness entrepreneur, shares her transformative journey from 'Geordie Shore' to building a thriving health business. She candidly discusses the challenges of public perception and the importance of authenticity in branding. Holly also explores the balance of motherhood and entrepreneurship, emphasizing teamwork and self-care practices. With insights into engaging audiences and fostering sustainable wellness, she empowers women to embrace their own paths to success.
Holly Hagan-Blyth reflects on her reality TV experience, highlighting personal growth and the impact of public perception on her brand evolution.
She emphasizes the importance of building a loyal community that aligns with business goals rather than solely relying on social media followers.
Holly discusses the challenges of balancing motherhood and entrepreneurship, advocating for quality time over quantity with her child in her work-life approach.
Deep dives
Holly's Journey from Reality TV to Entrepreneurship
Holly Hagen-Blythe discusses her unexpected journey into reality television and how it shaped her career. Initially cast in 'Geordie Shore', she reflected on her youth and inexperience at the age of 18 when she was thrown into the show without understanding the larger implications. Despite facing backlash during her early appearances, Holly emphasizes the importance of representation and growth, both personally and publicly. Over time, she transitioned from the role of a reality star to that of an entrepreneur, focusing on building a business that reflects her new priorities.
Building a Business: Followers vs. Revenue
Holly shares the valuable insight that having a large following on social media does not automatically translate to financial success. Through her experience, she learned that not all followers are potential customers, and it is crucial to nurture a loyal community that aligns with one's business goals. Holly emphasizes the need for authenticity in branding, realizing that her past as a reality star could be viewed differently by various audience segments. As she focused on empowering women through fitness and nutrition, she navigated the challenges of transforming her personal brand into a sustainable business model.
Fitness and Mental Health Shift
During the pandemic, Holly became passionate about fitness and nutrition, investing in her education by completing several qualifications to become a coach. This foundational knowledge helped her create a platform that empowers others to achieve their health goals. She acknowledges the impact of motherhood on her physique and mentality, stressing the importance of mental wellness alongside physical fitness. Holly now advocates for a balanced approach, highlighting that well-being is about sustainable practices, not quick fixes.
Navigating Motherhood and Business
Holly discusses the delicate balance of being a business owner while raising a child, noting the impact this has on her productivity and time management. She has adopted a mindset that prioritizes quality time with her child over quantity, recognizing that engaging fully when they are together matters more than the hours spent apart. The shift in her lifestyle led to adjustments in her work routine, as Holly strives for a fulfilling work-life balance. Her reflections signal the broader challenges many working mothers face in managing dual roles.
Future Plans and Business Aspirations
Looking ahead, Holly aims to scale her business and build a sustainable structure that allows her to confidently take time off for family matters, particularly with the prospect of having another child. She recognizes the importance of delegating tasks to others to ensure that her business can continue to thrive without her constant oversight. Investing in expert advice and processes, she is focused on refining her offerings and growing her community. Holly conveys optimism and excitement about the future, emphasizing her dedication to both her family and her entrepreneurial journey.
Natalie welcomes MTV reality star, entrepreneur, and fitness coach, Holly Hagan-Blyth to the podcast. Holly discusses the ups and downs of being a reality TV star, the evolution of her personal brand, the importance of self-reflection, and how she turned her platform into a thriving business in the health and fitness industry. They also dive into the significance of teamwork in both parenting and business, and how motherhood has shifted her perspective on work-life balance.
TIMESTAMPS
02:50 - Casting + Life on Geordie Shore: Behind the Scenes
12:50 - The Aftermath of Fame: Public Perception and Personal Growth
33:30 - The Reality of Building an Audience
40:00 - Navigating Business with a Partner
50:00 - Teamwork in Parenting and Business
52:00 - What’s Next For Holly?
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