David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe.

Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG.

Other brands he’s worked for in the past include Bowers & Wilkins, Charles Tyrwhitt and Book Club Associates.

David is also on the advisory board of the IMRG here in the UK – that’s the UK’s online retail association.

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How Ugg & Charles Tyrwhitt do international expansion & DTC ecommerce operations with David Williams