Grow Everything Biotech Podcast 38. Back From The Dead And Ready To Party: Passenger Pigeons, De-extinction, & Cloning with Revive & Restore's Ben Novak
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Aug 18, 2023 Ben Novak, a conservation scientist at Revive & Restore, dives into the fascinating world of de-extinction and biotechnology for bird conservation. He unpacks the dramatic decline of the passenger pigeon, revealing its ecological significance and the innovative efforts to bring it back to life. The discussion covers biobanking in wildlife conservation and the ethical implications of reviving extinct species. Novak also highlights how biotechnology can help restore ecosystems impacted by climate change, offering a hopeful perspective on biodiversity's future.
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"Painkillers" and Marketing
- Erum discusses the Netflix show "Painkillers," highlighting the opioid crisis.
- She points out the show's depiction of how sales and marketing tactics fueled the epidemic.
Marketing is Crucial
- Focus on sales and marketing, even if your technology is great.
- Storytelling is key for effective marketing, as shown with OxyContin's wellness campaign.
Biotech News
- The Supreme Court blocked a $6 billion opioid settlement that would have granted the Sackler family immunity.
- The bankruptcy of synthetic biology company Amyris signals potential shifts in the biotech industry.
