205: AI, Search, and the Jobs of Tomorrow with Olga Andrienko

The world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career?

In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet.

We start with Olga’s “lightning bolt moment” at an AI course that showed her the power of automation and AI agents. From there, we explore:

• The future of SEO and search: why Google’s AI Overviews are disrupting traffic, how “search everywhere optimization” is replacing traditional SEO, and what it means for attribution.
• AI business models and big tech: the economic reality behind AI tools, the competition between Google and OpenAI, and why Olga switched from iPhone to Google Pixel for integrated AI features.
• Practical automation in marketing ops: real workflows Olga and her team automated, how to identify the right tasks to start with, and what role AI workflow architects play.
• The jobs of tomorrow: emerging roles like Heads of AI Ops and AI workflow specialists, why community and events still matter, and how to stand out in a flood of AI sameness.
• Human creativity in an AI-first world: why now is the easiest time to stand out online, and why clumsy, authentic writing can be a feature, not a bug.

This conversation is not just about AI tools. It is about how work itself is being reshaped, what skills will still matter five or ten years from now, and how you can adapt your career for long-term success.

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Episode links:

• No Hacks Substack
• How to start in any brand role (Olga's LinkedIn post)

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