My First Million

Doug DeMuro: How A YouTube Car Reviewer Sold His Company For $40M

May 16, 2023

Doug DeMuro, founder of Cars and Bids, dives into his journey from quirky YouTube car reviewer to selling his company for $40 million. He shares insights on building trust with viewers and disrupting traditional car sales with his innovative platform. The conversation touches on the importance of authenticity in content creation and how his brand has evolved with newfound wealth. Doug also humorously reflects on the dynamics of creator business partnerships and the challenges of staying authentic amidst success in the automotive world.

01:19:50

Episode guests

Doug DeMuro

Highlights

AI Chapters

Episode notes

Chasing Money May Not Be Effective for Success in Life

00:54

Outsourcing Executive Assistant Work and Twitter Virality

01:19

Intro

3min

The Simplicity of Authentic Car Reviews

3min

Revolutionizing Car Buying: The Doug Score Journey

8min

Reflections on Financial Milestones and Business Strategy

6min

Navigating Creator Business Dynamics

22min

Navigating the Evolution of YouTube Content Creation

21min

Luxury Cars and Ownership Experiences

15min

The Joy of Dream Cars and Marketing Insights

2min

Episode 456: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk to Doug DeMuro (@DougDeMuro) founder and creator of the popular YouTube channel Cars and Bids, about selling the majority of his company for $40 Milllion, competitors, and more.

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Check Out Sam's Stuff:

* Hampton

* Ideation Bootcamp

* Copy That

Check Out Shaan's Stuff:

* Power Writing Course

* Daily Newsletter

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Links:

* Cars and Bids

* Cars and Bids YouTube

* Exotic Car Hacks

* DrDisRespect

* WhistlinDiesel

* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.

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Show Notes:

(00:18) - Intro to Doug

(03:28) - The key to building trust

(08:50) - When was the turning point for your channel?

(16:03) - Why did you think you could beat Bring A Trailer?

(16:55) - How creator business partnerships work

(31:25) - How does your brand change as you gain wealth?

(49:20) - How does it feel to be wealthy?

(54:30) - Doug's feud with Car Dealer Guy

(01:09:30) - Will Doug ever fly private?

(01:11:45) - Sam gets flustered by Doug

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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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