My First Million cover image

My First Million

Doug DeMuro: How A YouTube Car Reviewer Sold His Company For $40M

May 16, 2023
Doug DeMuro, founder of Cars and Bids, dives into his journey from quirky YouTube car reviewer to selling his company for $40 million. He shares insights on building trust with viewers and disrupting traditional car sales with his innovative platform. The conversation touches on the importance of authenticity in content creation and how his brand has evolved with newfound wealth. Doug also humorously reflects on the dynamics of creator business partnerships and the challenges of staying authentic amidst success in the automotive world.
01:19:50

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