We all work for companies that have a brand, mission, and values. While sales professionals represent their company, they also have their own brand. In this episode, Darrell Amy and Larry Levine explore how sales reps can go beyond their company brand to develop their own identities by asking the following questions:

• What value do YOU bring to your clients and prospects as a person?
• What relevant experience do you have that could benefit your clients and prospects?
• Who are you? What do you enjoy? What are you passionate about?
• What can clients and prospects expect from you?

At the end of the episode, you'll be challenged to build your own mission and values statement as a sales professional.