Understanding User Journey Maps

User journey maps are valuable tools for product teams to gain a better understanding of how users interact with their products or services. These maps help teams plot the path from A to B that users take, providing insights and opportunities for improvement. By mapping out user journeys, teams can identify pain points, behaviors, and different personas, allowing for a more comprehensive understanding of user needs. The key is to move beyond ideal user journeys and consider what could go wrong and how users actually behave in real-world scenarios. Overall, user journey maps provide a valuable framework for designing experiences that meet users' needs and deliver value.