
Curious Designer
User Journeys with Emily Anderson
Oct 11, 2023
Emily Anderson, a product design expert, emphasizes the importance of understanding user behavior and addressing potential risks in product development. The podcast covers topics such as users using things in unexpected ways, cutting corners, and finding workarounds. It also discusses the differences between ideal user behavior and actual app usage, the importance of observing behavior and framing research questions, and overcoming the fear of sharing one's voice.
28:24
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Quick takeaways
- User behaviors in real-world scenarios should be considered when designing user journeys, going beyond ideal user journeys.
- Observing actual user behavior and combining quantitative data with qualitative research provides valuable insights for understanding user needs and informing design decisions.
Deep dives
Understanding User Journey Maps
User journey maps are valuable tools for product teams to gain a better understanding of how users interact with their products or services. These maps help teams plot the path from A to B that users take, providing insights and opportunities for improvement. By mapping out user journeys, teams can identify pain points, behaviors, and different personas, allowing for a more comprehensive understanding of user needs. The key is to move beyond ideal user journeys and consider what could go wrong and how users actually behave in real-world scenarios. Overall, user journey maps provide a valuable framework for designing experiences that meet users' needs and deliver value.
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