Masters of Scale Public radio vs. DOGE: NPR CEO Katherine Maher previews her testimony
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Mar 25, 2025 
Katherine Maher, CEO of NPR, discusses her upcoming congressional testimony on public media funding. She emphasizes the critical role of federal support for local stations, especially in rural areas, and addresses misconceptions about media bias. Maher reveals NPR's evolving diversity, equity, and inclusion strategies to better connect with its audience. Additionally, she shares insights into enhancing transparency and building trust, underscoring how cuts to funding could drastically impact access to essential news.
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Unintentional NPR Listeners
- Bob Safian's friend recommended a This American Life episode to a MAGA Republican.
- The Republican initially rejected it due to its association with NPR, highlighting a disconnect between listenership and brand perception.
Impact of Funding Cuts
- Federal funding significantly impacts local NPR stations, especially in rural and underserved communities. Losing it would reduce coverage, local programming, and emergency broadcasting capabilities.
Building a Home for All Listeners
- NPR aims to be a "home" for all listeners, regardless of political affiliation. Focus on shared curiosity, not partisan divides, to broaden appeal.