The Best Ever CRE Show JF 3966: Cash Flow vs Equity, LP Psychology, and LinkedIn Marketing Mastery ft. Pascal Wagner
Jul 14, 2025
Pascal Wagner, founder of Grow Your Cashflow, educator, and fund manager, shares his journey helping W-2 professionals generate passive income through alternative investments. He discusses the psychology behind limited partners and their hesitance towards traditional returns. The conversation dives into the dynamics of cash flow versus equity growth, highlighting the adaptability needed in investment strategies. Additionally, Pascal offers insights on leveraging LinkedIn for deal flow and community building, emphasizing storytelling as a key marketing tool.
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Pascal's Family Wealth Journey
- Pascal managed his family wealth after his father's passing by investing initially in single-family homes rented by the room.
- He realized relying on a single strategy and location was risky, prompting diversification to protect his mom's retirement income.
Why 8% Cash Yield Disappoints LPs
- Many LPs find 8% cash yield uninteresting because they expect higher returns or equity growth.
- Trust issues exist, but the bigger factor is LPs want returns that truly excite them, often in double digits or via growth.
Cash Flow Defines Financial Freedom
- People primarily invest for income despite frequent hype around cash flow and growth.
- Real estate investors often define financial freedom by a monthly cash flow target around $10,000 to $20,000.