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The Google Ads Podcast

Mastering Key Business Metrics to Boost Revenue

Jul 3, 2024
07:04

Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.

Related videos:

What Is Your ROAS.... Really?   

 • What Is Your ROAS.... Really?  

🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success:   

 • 🤯 How to Measure Success in Google Ad...  

📉 ROAS Is Shrinking: Here’s What to Do About It:   

 • 📉 ROAS Is Shrinking: Here’s What to D...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to Google Ads Success: M...  

💣 FREE Media Efficiency Ratio (MER) Tracking Sheet:   

 • 💣 FREE Media Efficiency Ratio (MER) T...  




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