When no = yes! Finding invaluable insights w/ Ariel Efergan

Compared to more established organizations, healthcare start-ups experienced some of the bigger challenges during recent market crises. With less clout, doors close faster, and the word ‘no’ can be discouraging - but not every ‘no’ is the wrong type of ‘no’. Not every ‘no’ is the same. Learning how to power through the let-down of rejection and find your way to the prized bit of guidance hidden beneath, can be key to surviving and thriving in a volatile market. Today, CEO and Co-Founder of Pangea Medical, Ariel Efergan, talks candidly about his start-up’s experiences during the recent international pandemic and their take on the importance of the customer discovery process. Here are the show highlights: These are some of the biggest challenges a startup can face during a crisis (2:18) This is one of the most important aspects of the validation (proof of concept) process (4:49) Having belief in your solution is essential, but so is the ability to take feedback (6:32) Ways the buying environment has changed during the pandemic (8:57) Nothing prepares an entrepreneur for evaluating a pivot process more than an international crisis (11:03) A pivot away from your current strategy might uncover your ‘Eureka!’ moment (15:15) Hearing ‘No’ sucks - but that doesn’t mean it’s not the ‘right’ no! (16:06) 3 important lessons learned from guiding a start-up through a pandemic (21:48) Guest Bio Ariel Efergan is the CEO and Co-Founder of Pangea Medical, a healthcare start-up that aims data-driven actions to work with payers and providers in order to better understand patients and deliver more accurate and cost-effective care. Ariel received his education from The University of Maryland - Robert H. Smith School of Business and had devoted his career to understanding the intricacies of how business, financing, and positive customer experiences work together to form a successful venture. If you’d like to reach out to Ariel with questions, or for additional information about his company, he can be reached via email at info@pangeamedicalcare.com, on their website at PangeaMedicalCare.com, or you can follow them on LinkedIn at Pangea Medical.