Data-driven marketing strategies scale the success of mattress sales in the e-commerce space. Eric Hutchinson, the co-founder of Resident Home, an $800 million mattress company, knows a bit about marketing best practices. He discussed the importance of using data to drive sales and experiences that resonate with consumers. Cozy up to this episode with hosts Drew Sanocki and Mike Maher, Drew's buddy, and CEO and founder of Taylor Stitch.
