John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report.
This fancy guide tells us what the best coaching gyms are doing, so you can make smarter, data-driven decisions for your gym. If you haven't already, download a FREE copy of the report here: https://twobrainbusiness.com/data/
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Chris Cooper
(1:41) What is the State of the Industry?
(7:39) Thoughts on CrossFit HQ
(14:53) Average Net Owner Benefit
(18:54) Gym revenue and expenses
(23:14) Average membership and profitable models
(32:53) Training models vs. class sizes
(37:05) Are most gyms running a broken model?
(41:46) Effective Hourly Rate for gym owners
(45:20) Why data-driven insights are important for gyms
(48:18) How Chris turned around his struggling gym
(51:55) How to run a successful gym
(54:35) Identifying weaknesses and improving operations
(1:00:16) Marketing insights
(1:03:19) Where to go if you want to find Chris
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