Hometown Media Machine

Nov 19, 2024

24:38

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Do you want to build your brand, amplify your reach, and keep the attention right where you want it?

In this episode, Sharran introduces his “Hometown Media Machine” concept, a strategy for creating a powerful local media presence that promotes you, your ideas, and your business without you having to be in the spotlight. Building a media company in your community can help you attract loyal followers, forge profitable partnerships, and establish a lasting reputation.

Tune in as Sharran shares the step-by-step instructions for setting up your local media machine, from selecting the right platform to leveraging local influencers and offering community perks. Whether you’re a small business owner, real estate agent, or local entrepreneur, this episode will teach you how to turn a side project into a valuable asset.

“If you actually have a chance to build a local brand, you will be unbeatable.”

- Sharran Srivatsaa

Timestamps:

01:12 - Why local influence matters

02:25 - Inspiration from Ben Franklin's Pennsylvania Gazette

05:57 - Choosing your platform: blog, podcast, or YouTube

07:08 - Leveraging local influencers and officials

10:55 - Building community without direct selling

15:46 - Offering perks and giveaways for brand growth

16:59 - Using social proof and reciprocity to build a reputation

19:31 - Making the Hometown Media Machine an asset

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