Fashion should design with, not just for, older consumers, argued Sarah Thomas onstage at #BoFVOICES 2017. The fashion industry often seems obsessed with youth. But what about those who are young at heart? For the first time ever, the world’s population is entering a period when there will be more adults over the age of 65 than children under the age of five.

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Is Fashion Missing the Ageing Consumer Opportunity? (Sarah Thomas) | BoF VOICES