Trends Shaping the Fitness Industry in 2025

What will the most successful gyms and studios be doing differently in the next few years? In this solo episode of Profit Made Simple, Coach Dan Henderson reveals his “Future Five” – the five biggest shifts transforming the fitness industry right now. From personalisation and performance-driven training to AI-powered efficiency, Dan explains exactly how to stay ahead of the curve and thrive in a changing market. Hear why retention is replacing acquisition as the key growth driver, how to build deeper trust with your audience, and why embracing wellness, recovery, and premium service models will be essential to long-term profitability. Packed with real-world examples, actionable strategies, and industry insights, this is your roadmap to future-proofing your business in 2025 and beyond.

Our favourite quotable moments:

“Revenue feeds the ego. Profit feeds the family.” – Dan Henderson

“The winners in 2025 will be those who keep their clients longer and have them spending more.” – Dan Henderson

“AI is the amplifier, not the replacement.” – Dan Henderson

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: business growth, leadership, fitness business, community, transformation, mentorship, martial arts, gym ownership, mindset, entrepreneurship