The AI Native Dev - from Copilot today to AI Native Software Development tomorrow The Evolution of v0 and Vercel's AI SDK, with Malte Ubl, Vercel CTO
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Dec 18, 2024 
Malte Ubl, CTO of Vercel, shares his journey from Google to shaping the future of web development at Vercel. He discusses the transformative role of AI, emphasizing the evolution of Vercel's AI SDK and the innovative v0 tool. Topics include the commoditization of AI models and the importance of leveraging proprietary data. Malte highlights how AI advances, like those in Tailwind CSS, are revolutionizing coding practices. He also emphasizes the shifting responsibilities for developers as AI changes the landscape of full-stack development.
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Data as a Differentiator
- Commoditized AI models will become cheaper, necessitating access to proprietary data for differentiation.
- Companies possess valuable, untapped data that can enhance AI products.
V0's Early Challenges
- Vercel's CTO, Malte Ubl, recounts the initial struggle and eventual success of generating web pages with AI.
- Early attempts produced poor results, but a breakthrough occurred when the AI effectively used Tailwind CSS.
Multiple Design Options in V0
- Early versions of v0 offered multiple design options to address the uncertainty in user prompts.
- Malte Ubl highlights the need to offer variations due to the limitations of early LLMs and lack of multimodal input.