Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast Plumbing Owner Grew From $6M to $25M on Sewers (Here’s How)
Dec 2, 2025
Aizik Zimerman, the dynamic owner of Jay Blanton Plumbing, shares how he skyrocketed his business from $6M to $30M by focusing on trenchless sewer lining. He reveals his innovative $93 'Unclogs for Dogs' promotion and why sending a salesman with a camera is key to educating customers. Aizik discusses his hefty $1M investment in UV-curing technology, the competitive edge of pricing lining cheaper than excavation, and the strategic use of direct mail to target older neighborhoods. This is a masterclass in scaling a plumbing business!
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Doubling Down On Sewers Drove Scale
- Aizik scaled a $6M plumbing company to a $30M run rate largely by doubling down on sewers and lining.
- The shift removed seasonality and unlocked steady monthly growth across the business.
Always Send A Camera-Equipped Salesperson First
- Send a salesperson with a camera directly to marketed unclog/camera calls instead of a junior drain tech.
- That avoids flip failures, builds trust, and converts more leads into liners or replacements.
Cheaper Lining Beats Excavation In Market Wins
- Pricing lining lower than excavation created a high-velocity sales advantage in older-home markets.
- Aizik chose mid-price, high-volume lining to beat inertia and win price-sensitive customers.