Why Rich People Still Think Poor (And How To Stop) | Dan Martell
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Oct 10, 2025
Dan Martell shares eye-opening insights on why wealthy individuals often maintain a 'broke' mindset. He emphasizes the importance of shifting focus from costs to the true worth of experiences. By pre-allocating funds for family trips, he encourages prioritizing memories over possessions. Martell discusses how one's calendar and bank account reveal true priorities, challenging the common trap of opportunity cost thinking. His perspective reshapes how we value relationships versus business expenses, urging listeners to invest in what truly matters.
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insights INSIGHT
Cost Versus Worth Mentality
Wealth becomes a prison when every decision is framed by cost instead of value.
Shifting from “what does it cost?” to “what is it worth?” frees you to live richer.
question_answer ANECDOTE
Big Family Ski Trip Tradition
Dan finances a ski trip for 18 family members once every two years to create lasting memories.
He values that week with family more than luxury cars like his McLaren.
insights INSIGHT
Automate Wealth To Unlock Living Rich
Automate savings and allocations so mindset won't block living a rich life.
Increase your value to create more capacity for meaningful spending.
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"If you had two weeks to live and couldn't tell anyone, you'd get everyone in one house and pour into them. You're not taking anything with you—it all goes back into the pool." - Dan Martell
Dan Martell learned something that most wealthy people never figure out: money doesn't make you rich if you're still thinking like you're broke. He watches entrepreneurs obsess over what everything costs—converting hotel rooms into iPhones, weighing every dinner against what that cash could do in their business—while their families slip through their fingers. The shift happened when he stopped asking "what does this cost?" and started asking "what is this worth?" Now he forces himself to pre-allocate money that must be spent on experiences, gathering 18 family members on a mountain every two years, creating memories that make his McLaren and private jet feel meaningless in comparison. It's a perspective shift born from understanding something visceral: you're playing a game where all the chips go back in the box at the end.
This is about breaking free from the mental prison that traps people even after they've made it. Dan walks through why your calendar and bank account are the only honest reflection of your priorities—not your words, not your intentions. He reveals the psychological trap of opportunity cost thinking that keeps successful people from actually living, and shares the specific systems he uses to force himself into prioritizing what matters. You'll hear why entrepreneurs will drop fifty grand on marketing consultants but won't invest five hundred in their marriage, and how shifting from cost-based to worth-based thinking changes everything about how you experience wealth.
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