In this episode of The Brand Called You, Henk Kraaijenhof, former Olympic coach and performance consultant discusses the journey from athletic coaching to business performance. He shares insights from his 40-year career, explaining how the predictable world of elite sports differs from the dynamic challenges of corporate performance. The conversation explores his holistic approach to performance improvement, combining physical, mental, and biochemical factors to help both athletes and executives reach their potential. He emphasizes the importance of sustainable success and maintaining balance, warning against the risks of burnout in high-achieving individuals.

00:36- About Henk Kraaijenhof

• Henk Kraaijenhof is the Founder and Director of VortX.

• He has been in the world of sports performance since 1975 and is considered one of the world's leading experts in speed and power development.

• Before he became an advisor to some of the world's top athletes and teams, Henk was an accomplished coach in the sport of track and field.