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Entrepreneurs on Fire
Using a Book and National Media Coverage to Become THE Leader in Your Industry with Lauren Cobello
Jan 3, 2024
23:46
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Lauren Cobello, Founder and CEO of Leverage with Media PP, shares insights on the power of books and national media coverage. Topics include the importance of having a book, strategy over luck in success, and the challenges and rewards of national media. She also offers a free download on building a business using books, media, and speaking engagements.
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Quick takeaways
- Having a book aligned with business goals can lead to increased credibility, brand partnerships, and lucrative speaking engagements.
- National media coverage can attract brand sponsorships, boost social media following, and enhance speaking opportunities.
Deep dives
The Power of Having a Book for Business Success
Having a book can help entrepreneurs establish themselves as authorities in their niche, attract media attention, and secure speaking engagements. Writing the right book that aligns with business goals can lead to increased credibility, brand partnerships, and lucrative speaking opportunities. Examples include the personal finance expert who wrote a book titled 'The Recovering Spender' and landed spokesperson deals and high-paying speaking engagements, and the marketing professor who used his book 'For the Culture' to secure national media appearances and speaking engagements with prestigious organizations like Louis Vuitton.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode