Have you ever made an impulse buy, then later thought to yourself, "Why did I do that"? As a minimalist, I've very aware of my own buying triggers. Once you start paying attention to the factors that get you to click "purchase", you'll forever change the way you think about marketing for your business too!

By going beyond trendy marketing tactics and focusing on long-term, science-based strategies, you can create an evergreen marketing strategy that truly work for you and your business. You don't need to go to grad school to build a successful business, but there are so many valuable lessons you can take from psychology to level up your marketing game!

In this episode, we're going to dive into a topic that I found particularly interesting in b-school: the six principles of persuasion. In this episode, we're going to look at how to create a persuasive marketing strategy based on the 6 reasons people buy. Press play to change the way you think about marketing forever.

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6 Reasons People Buy + How to Build an Evergreen Marketing Strategy