#303: Discussing The Fundamentals Of Excellent Asset Management and De-Commoditizing Yourself as a GP with John Makarewicz

In this episode, Axel Ragnarsson is joined by John Makarewicz, President and Head of Operations at Faris Capital Partners, to discuss how sponsors can stand out in a crowded multifamily space and the systems that drive excellent asset management.

John shares his journey from scaling one of the largest residential brokerages in the Southeast to building Faris Capital Partners, a firm focused on world-class investor and resident experiences. He explains how they differentiate themselves from other general partners through transparency, communication, and disciplined asset management practices.

John unpacks the philosophies and operational processes that have shaped his firm’s growth. He also explains the importance of being on-site (post-acquisition) from day one, building trust with residents, and adding value before asking for anything in return.

This conversation is packed with practical insights for operators, investors, and anyone looking to raise the bar in multifamily execution.

What You’ll Learn in This Episode:

• How to de-commoditize yourself as a GP through world-class communication and transparency
• Why being on-site and listening to residents can help you out in the long-term
• The structure of a strong asset management process with third-party PMs
• How to align incentives across teams to improve NOI and performance

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NH Multifamily Fund III Details:

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Connect with John:

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Learn more about Faris Capital Partners
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Learn more about Aligned Real Estate Partners