The $100 MBA Show MBA2726 Q&A Wednesday: How Do I Increase My Email Open Rates?
16 snips
Jan 7, 2026 Struggling with low email open rates? Discover why the sender's identity matters more than catchy subject lines. Learn the three key reasons emails get ignored, including authenticity and delightful content. Omar shares a memorable approach to keep subscribers excited and engaged. Get practical tips with a checklist to revitalize your email strategy, focusing on storytelling and weekly updates. Transform your emails from forgotten to anticipated in your audience's inbox!
AI Snips
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Episode notes
Sender Is The Real Subject Line
- People open emails to hear from the sender, not because of clever subject lines.
- Build a sender reputation so your name itself becomes worth opening.
Write Like A Friend, Email Regularly
- Write emails like you're writing to a friend and use your real voice.
- Email regularly so subscribers remember who you are and don't forget you.
The Three-Point Delight Rule
- Delight readers three times in each email: when they see your name, when they read it, and later when they remember it.
- Aim to entertain, provoke, or move people so the email lingers.