How Fabletics is Winning Retail with AI & Membership Models – Meera Bhatia

Mar 20, 2025

32:06

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Meera Bhatia’s career is a masterclass in transformation, bridging the worlds of technology and retail. She started at Microsoft, Expedia, and LinkedIn, where data and innovation were king. But instead of staying in the tech lane, she saw something others didn’t: the power of technology to reshape the retail landscape.

Now, as the Chief Operating Officer of Fabletics and President of TechStyleOS, Meera is rewriting the rules of fashion commerce. She doesn’t just oversee growth, technology, and supply chain operations—she orchestrates them, weaving AI, data, and personalization into an omnichannel experience that keeps millions of members engaged. In an industry where trends come and go, she’s building a model designed to last. Her approach is simple but powerful: Meet the customers where they are, innovate fearlessly, and always stay ahead of the curve.

Meera’s leadership includes roles at Stella & Dot and Savage x Fenty, where she merged consumer insights with digital strategy. She lives in Los Angeles, where she balances the intensity of scaling brands with embracing wellness and staying active.

Timestamps:

[00:00] Introduction

[01:17] Meera’s transition from tech to retail

[02:41] The role of technology in modern retail

[04:03] Understanding customer needs through data

[05:26] How Fabletics’ membership model drives engagement

[06:48] Challenges and benefits of a subscription-based business

[08:14] Why personalization is crucial in e-commerce

[09:37] Leveraging AI for better customer experiences

[11:02] How businesses can start small with AI

[12:29] The importance of an omnichannel retail strategy

[13:53] The role of physical stores in digital-first brands