Plenty with Kate Northrup

130. Why I Don’t Set Time-Bound Goals (and What I Do Instead)

Oct 14, 2025
Setting time-bound goals can often lead to anxiety and stress, a realization that sparked a transformative journey. Instead of focusing on deadlines, the conversation emphasizes creating resonant goals aligned with personal values. Removing the pressure of a timeline opened up new possibilities, leading to a surprisingly successful launch. The emphasis shifts to enjoying the journey rather than fixating on the destination, encouraging listeners to detach from rigid outcomes and embrace a more abundant mindset.
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INSIGHT

Deadlines Can Trigger Scarcity

  • Time-bound goals can create stress, scarcity, and disconnection from abundance.
  • Removing the deadline restored spaciousness and connection to source for Kate Northrup.
ADVICE

Focus On Process, Not Daily Metrics

  • Detach from real-time outcome tracking and stick to your planned process.
  • Focus on showing up in service and following the plan rather than daily numbers.
ANECDOTE

A Launch Without Daily Numbers

  • Mike asked the team not to post launch numbers and Kate followed, finding it relaxing.
  • She later peeked at numbers, felt scarcity, and used breathing and movement to recalibrate.
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